Who da man?
The piece, from the Australian Daily Telegraph, was called 10 reasons the Poms are duds, and listed the fatal deficiencies of the England team, from being perennial chokers to the lack of a 'fear factor' in bowlers like Jimmy Anderson (who went on to become the star bowling performer of the series). In short, Australia had nothing to fear - as usual - from an English team down under.
Given what subsequently occurred, the article can either be put down to appalling punditry or breathtaking Aussie arrogance. But then, arrogance is hardly unknown in the winner-takes-all world of professional sport, whether among athletes, teams, fans or journalists.
Here are a few other prime examples.
Either that, or opposition fans hate you because of the blatant dives, the unnecessary showboating or the sense that personal glory is far more important to you than the success of the team.
There'd be some stiff competition for that title, but James did state in GQ that, "even my family gets spoiled at times watching me doing things that I do, on and off the court." That's right, even his family is spoiled by watching Lebron, whether on the court or - presumably - on the toilet.
But then, he does have a rather high opinion of himself, telling a tribunal: "I have been a racing driver since I was eight years old and I know pretty much every single manoeuvre in the book, and that's why I'm the best at my job."
In his own words, Ali was "the greatest - I said that even before I knew I was." He was "the astronaut of boxing. Joe Louis and Dempsey were just jet pilots. I'm in a world of my own." He was so fast "that last night I turned off the light switch in my hotel room and was in bed before the room was dark."
Ali was sharp, witty and the best boxer ever to grace the ring, as well as the most arrogant.
England football team
Only arrogance on a grand scale can explain why a team of perennial losers - who struggle to find a way past footballing giants like Algeria - see themselves as potential world champions every four years.
And when England roll home after being beaten - in 2010, humiliated - by the first half-decent team they meet, we all vow never to be taken in again. Until the next time.
While the All Blacks line up and hurl abuse at the opposition, tradition dictates that the opposing team has to stand still and make no form of reply. All of which lead one British sports writer to label the haka recently as "a self-important bore and an instrument of the worst kind of sporting arrogance."
They pranced and preened their way to the 1992 Super Bowl with their self-publicity machine in full swing (there were 22 radio and TV shows devoted just to them), and - far from being 'America's team' - quickly became one of the most hated teams in NFL history.
It takes a certain arrogance, after all, to launch yourself into the stands to attack an opposition supporter (however odious the fan).
"When I heard Jonathan Barnett (his agent) repeat the figure of £55k, I nearly swerved off the road. 'He (former Arsenal Director David Dein) is taking the piss Jonathan!' I yelled down the phone. I was so incensed. I was trembling with anger. I couldn't believe what I'd heard."
After all, he holds the record for most home runs scored overall (762) and in a single season (73) and has a record seven Most Valuable Player awards.
But Bonds' records are tarnished by his central role in baseball's steroid scandal and the fact, according to his biographer, that he was considered a "polarizing insufferable braggart with a legendary ego" who distanced himself from team mates, fans and club staff.